What is Google Analytics? Knowledge for beginners?

What is Google Analytics?

Google Analytics is a free web analytics tool offered by Google to help you analyze your website traffic. It's the tool allows to email reports, sub-domain management, outbound links, mobile statistics, search statistics, social reporting, revenue tracking, making it a very powerful marketing and statistics tool available for increasing the effectiveness of our online presence.

In addition, it's a web-based platform which allows you to collect data about the visitors to your website. Therefore, it allows you to collect and analyse information about everything from how the user arrived at your website, what they did whilst on your website, whether or not they converted, as well as offering lots of additional information about the user themselves.

Klowledge for beginners

Main features of Google Analytics

Firstly, Dash board: the general information website giving statistics about your own website.

Secondly, Visitors: shows all information related to users going into your website.

Moreover, Traffic sources: give you an idea that where the traffic comes from.

Next, Content: focus about the information related to your website content such as which content are viewed the most by users.

Finally, Goal will help you to set goals for your own website. This platform presents the metrics in various forms: lists, charts, graphs, pie charts, spreadsheets, and more—allowing you to see how your website is performing.

How is Google Analytics important to business?

It could help business owner to answer those important questions:

• How could I make marketing campaign effectively?
• Is my current marketing campaign effective?
• Is my marketing content attractive?
• Why don’t customers buy products from my website or going into my website?
• How can I upgrade the interaction to my website?

The information that the business owner receives from Google Analytics will be the key which helps giving out the suitable business strategy.

Top 7 benefits of Google Analytics