We designing digital experiences & using design thinking methodologies to help our clients solve big problems and challenges.
Brand System is a collection of design elements that together make a meaningful unit. Combined, they allow all your communication to speak in one consistent voice.
All of these touch-points are connected and form a complex - but coherent - representation of your brand. When we create a brand system (following brand strategy development and as part of a brand identity design) we include:
A brand system we include:
/*Logo*/: an image, text or shape that when combined depicts the name and purpose of your company. On a deeper level, it has to convey the attributes, values and personality of your company too.
/*Brand Colour Palette*/: a unique colour combination that expresses the personality of your brand.
/*Brand Font*/: a set of fonts that convey the personality of your brand. Different fonts evoke different emotions, so choosing them is an art. There are three main groups - serif, san serif and script.
/*Brand Mark*/: a graphical symbol which becomes the primary visual signifier of a brand.
/*Brand Pattern*/: a pattern made from elements of the Logo, Brand Mark or other graphical assets generated in the production of a brand identity.
/* Imagery*/: any imagery or photography which is art-directed, treated or digitally manipulated in a way that reflects or represents the brand.
/*Typography*/: the use of brand fonts in the size of paragraphs and copy; as well as how messaging interacts with logos and other brand marks.
Layouts: the ratios and distribution between your brand elements.